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Going on to show a heat map of buy fifa 15 coins addresses of people who have played as Liverpool in the game, Moore, citing the mantra "enquire, engage and monetise"added: "Tracking fans is what we do, sharing data with Liverpool Football Club is what we do."FIFA 15 also attracted 3.4m unique players in its first day of availability a record for the series.Boss Andrew Wilson told investors that overall Ultimate Team usage across FIFA, Madden and NHL is up 40 per cent year on year while Ultimate Team revenues climbed 96 per cent. Player numbers of its EA Sports mobile titles in Q2 is up 250 per cent year on year at 40m active monthly users.
So successful is this new digital opportunity that EA is, according to Wilson, "changing the shape and skill set of our workforce" and "combining the art of game making with the science of managing dynamic live services".Added Wilson, via Seeking Alpha: "The digital transformation is unlocking new potential in platforms, content models, and modalities of play, and with our investments in technology and services, we feel well prepared to continue delivering new opportunities for our players. The pursuit of our goals requires that we operate as one team that is faster, more focused, and constantly evolving."We are changing how we develop, engaging with players through alphas, betas and other programs to seek out more feedback."
Digital non GAAP revenue for EA's Q2 was up 30 per cent and comprised 37 per cent of EA's overall numbers for the period. Digital revenue for the last 12 months hit a record $2bn for the publisher.CFO Blake Jorgensen said of this number $153m came from extra content and free to play titles, representing an increase of 20 per cent. Mobile accounted for $115m, up 11 per cent. Premium games, however, declined by 62 per cent to $10m.Also on the up are full game console and PC downloads, which grew 71 per cent to $94m. Growth is strongest in America a fact Jorgensen attributes to broadband bandwidth speeds."We are seeing that on both platforms, Xbox and Sony, and we are seeing it across all genres of the games we're having not just our most current games, but also some of our older games that are in the fifa 15 coins ps3 catalogue," he explained.